Rallying Cry and Feel The Gap Soda

In the commercial clips of Rallying Cry from Nike, It uses energetic music backgrounds and heart stirring scenes of women from different countries and races doing different types of sports. In contrast, the ad Feel The Gap Soda from Green People’s Power uses soft music with a man’s voice slowly talking about the inspiration of this soda. In Rallying Cry, the speaker is the women, the audience is also the women. It presents the perspectives of women who enjoy sports. The clip tends to show the strength of the women that they can do any sports. Their inside power makes them strong and undefeated. This clip starts with the sound of breathing and the scenes of failures. Then it changes into the clips of car panels, explosion of the light bulbs, and the launching of rockets with the sound of roar of cars and drums in the background. Then it turns into the screams of the women with fast passed clips of the winning scenes. It ends with the text “Make the world listen.” In Feel The Gap Soda, the speaker is the company, the audiences are the people who cares about the environment. It shows that the intensity of pollution have affected people’s life but the people are still not aware of its danger. This commercial clip tends to remind people of this situation. It tends to attract the customers by showing them how much they’ve done for protecting the environment. It involves a lot of text in each scene. It begins with the news about the weather and points out that the major cause was the CO2. With the picture of the landscape of Japan, they introduced that they are the electric power company using only renewable energy. This leads to the clips of a water shop in Japan asking people to try two different sodas. With a closer look to the bottle and the soda, the speaker explains that the carbonation of these two sodas represent the CO2 in the air in 1940 and in 2018. After the clips of people’s reflection after drinking these two sodas, it shows the screenshots of the social media saying 50% of all proceeds are donated to the environmental group. With the text of “Feel the danger. Think about the future.” There concluded the video.

              The elements pathos and ethos are used in both ads. In Rallying Cry, the whole clip is about women doing types of activities, such as weight-lifting, boxing, running, soccer, dancing, swimming, and watching sports games. The sound of heavy breathing in the background coheres with the clips of them failing or facing another bigger challenge. The combination creates pathos and makes me feel the sense of hopelessness. With the drums, then shows the logo of Nike on the clothes. The woman in the clips who is weight lifting lifts the barbell then it switches to the scenes of success. The background music become dynamic with the screams from the women. The feeling of joy and energy comes out from the screams. With the text “Make the world listen”, It reflects with the breathing and screaming in the clips. It shows pathos and targets the women to feel their strength and energy. At the same time, it makes me think that women can also be successful in sports and the world should know the women’s strength. From Feel The Gap Soda, the introduction of the high temperature and a climate profile and a CO2 chart of Japan creates ethos. The people are harming the environment by using power generations that emits a large volume of CO2. The red rising line in the chart makes me feel the emergency of protecting the environment. With the word “must” in the text all capitalized “JAPAN MUST STOP RELYING ON ENERGY SOURCES THAT EMIT CO2.” show up on the screen, the contrary of capitalized text and the soft music back grounds make me think deeper into the question of how to protect the environment. The clip them introduces the logo of Green People’s Power opening up a shop with a mission of making people feel the difference of the quality of air. With The logo of the soda on the soda bottle “1940” and “2018”, I found that the only difference on the packaging of the bottles are only these two different numbers. With the reflection of the people trying these two sodas, there shows the text “they experienced the gap they couldn’t see or touch before.” Which reflect their brand “feel the gap”. The clips of people’s reflections make pathos. The realization of the sodas in their talk concludes the importance of preventing the air pollution. The text in the end “FEEL THE DANGER. THINK ABOUT THE FUTURE” again echoes with their brand name.

              These two commercial clips both make me want to but their products. I feel the energy and passion shown in the video Rallying Cry. The carefully chosen music backgrounds, clips, and well editing create a situation of walking you into that feeling step by step from depression to the success. Also, in Feel The Gap Soda, I think it is a creative idea of combining the sodas and the life situation that people are facing every day. Their introduction of the serious problem of the environment makes me feel the urgent need of protection. It creates the bridge from the pollution that we cannot feel to the soda that is close to our life. It fits their definition of feel the gap. I want to try it because the pollution nowadays is a real serious problem, the difference of carbonation in these two sodas can help people understand the problem and be dedicated to solve it. 

Go to links:
Feel The Gap Soda
Rallying Cry